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Senin, 25 Februari 2013

Get Free Ebook Relationship MarketingBy Mark Godson

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Relationship MarketingBy Mark Godson

Relationship Marketing has been written in a highly accessible way to ensure clear understanding and ignite the reader's interest. The author presents a critical overview of the subject to enable students to engage with issues, and discuss and debate points raised in the text. A wealth of case studies are included throughout allowing students to see how the theory may be transferred through to practice for example BMW Mini, Guiness and Metro.

The text begins by looking at how and why relationship marketing originated, before exploring issues surrounding customer relationships. Consideration is given to topics such as customer satisfaction, retaining customers, customer loyalty, and customer relationship management. Part three discusses different types of relationships, such as e-relationships and supplier relationships, as well as considering both internal and external relationships. The text concludes with a section on the implications, both for organizations and for the future.

Online Resource Center

For lecturers:
Answers to case and discussion questions
PowerPoint slides

For students:
Internet exercises
Web links
Extra case material
Flashcard glossary

  • Sales Rank: #2030516 in Books
  • Published on: 2009-04-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.30" h x .70" w x 9.50" l, 1.80 pounds
  • Binding: Paperback
  • 425 pages

About the Author
Mark Godson is Principal Lecturer in Marketing at Ilam University.

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Sabtu, 16 Februari 2013

Download Stick and Rudder: An Explanation of the Art of Flying

Download Stick and Rudder: An Explanation of the Art of Flying

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Stick and Rudder: An Explanation of the Art of Flying

From the Back Cover

WHAT'S IN STICK AND RUDDER:* The invisible secret of all heavier-than-air flight--the Angle of Attack. What it is, and why it can't be seen. How lift is made, and what the pilot has to do with it. * Why airplanes stall* How do you know you're about to stall?* The landing approach. How the pilot's eye functions in judging the approach. The visual clues by which an experienced pilot unconsciously judges: how you can quickly learn to use them.* "The Spot that does not move." This is the first statement of this phenomenon. A foolproof method of making a landing approach across pole lines and trees.* The elevator and the throttle. One controls the speed, the other controls climb and descent. Which is which?* The paradox of the glide. By pointing the nose down less steeply, you descend more steeply. By pointing the nose down more steeply, you can glide further.* What's the rudder for? The rudder does NOT turn the airplane the way a boat's rudder turns the boat. Then what does it do?* How a turn is flown. The role of ailerons, rudder, and elevator in making a turn.* The landing--how it's made. The visual clues that tell you where the ground is.* The "tail-dragger" landing gear and what's tricky about it. This is probably the only analysis of tail-draggers now available to those who want to fly one.* The tricycle landing gear and what's so good about it. A strong advocacy of the tricycle gear written at a time when almost all civil airplanes were taildraggers.* Why the airplane doesn't feel the wind. Why the airplane usually flies a little sidewise.* Plus: a chapter on Air Accidents by Leighton Collins, founder and editor of AIR FACTS. His analyses of aviation's safety problems have deeply influenced pilots and aeronautical engineers and have contributed to the benign characteristics of today's airplane.FLAP COPY STICK AND RUDDER is the first exact analysis of the art of flying ever attempted. It has been continously in print for thirty-three years, and has enjoyed steadily increasing sales. Flight instructors have found that the book does indeed explain important phases of the art of flying, in a way the learner can use. It shows precisely what the pilot does when he flies, just how he does it, and why.These basics are largely unchanging. The book therefore is applicable to large airplanes and small, old airplanes and new, and is of interest not only to the learner but also to the accomplished pilot and to the instructor himself.When STICK AND RUDDER first came out, some of its contents were considered highly controversial. In recent years its formulations have become widely accepted. Pilots and flight instructors have found that the book works.Today several excellent manuals offer the pilot accurate and valuable technical information. But STICK AND RUDDER remains the leading think-book on the art of flying.One thorough reading of it should be the equivalent of many hours of practice.

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About the Author

Wolfgang Langewiesche first soloed in 1934 in Chicago. Early in his flying he was struck by a strange discrepancy: in piloting, the words and the realities did not agree. What pilots claimed to be doing in flying an airplane, was not what they did in practice. Langewiesche set himself the task of describing more accurately and realistically what the pilot really does when he flies. The first result was a series of articles in Air Facts, analyzing various points of piloting technique. In 1944 Stick and Rudder was published.

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Product details

Hardcover: 400 pages

Publisher: McGraw-Hill Education; 1 edition (September 1, 1990)

Language: English

ISBN-10: 0070362408

ISBN-13: 978-0070362406

Product Dimensions:

8.7 x 1 x 9.3 inches

Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

335 customer reviews

Amazon Best Sellers Rank:

#7,052 in Books (See Top 100 in Books)

If you fly or know someone who does -- buy this book! You may literally save their lives some day. It's a steal for a hard cover volume and it's one of the best texts on stick & rudder flying I've ever read. I'm an Air Force Academy grad with a degree in Astronautical Engineering. I know all the equations of flight and have tested wings in a lab. I was also a Jet Instructor Pilot for several years and also have a small out of Cessna 172 time (I just didn't enjoy props). Been out of flying for 30 years.I then took a ride in a glider and fell in love with soaring! You hardly use the rudder in normal jet flying so I had a lot to "re-learn" about how important it is in light aircraft. One of my glider instructor's recommended this book. I was skeptical, but quickly fell in love with it. It was written many years ago and the old wording and line drawings just added to my interest. You won't find any equations or graphs -- but sound words from a pilot who knows how to fly.

This is THE book to read if you are a) learning to fly, b) want to learn to fly, c) already know how to fly or d) want to refresh what you might've forgotten about flying. As a CFI / CFII / MEI / AGI and former airline Check Airman, this book is THE BIBLE. Should be required reading for every aviator (because that is who I try to produce as an instructor: Aviators, not just pilots).

I bought this book recently after having read another copy I had years ago. That copy was destroyed in a bad thunderstorm that flooded my rented garage and destroyed a number of books. There are things that your flight instructor may either forget to mention, or not deem that important. Anyway, whether you get your ticket or not this book will teach you how to fly an airplane, how each control works and how not to wind up on terra firma before your are ready. There are lots of criticisms of this book but I'll eave that to the pundits. This is the only book you will ever need on the fundamentals of flying. Order this book in paper format. Annotate it, then pass it on to your kid, grand kid or some else your are mentoring in the joy of aviation.

Although originally written in 1944, at a time when radial engines were still the norm, this is the best book ever explaining the mechanics of piloting a small airplane.Over the last 20 years I've bought many copies of this book. I always end up giving them away as gifts and have to buy another.

If you are a pilot and if you are able to fly "by the seat of your pants" then this book explains the phenomena perfectly. You have somehow come to grips with how a wing works, maybe from all those trips as a kid when you held your hand out of the backseat window of a car as it sped down the road and marveled at the notion of lift. Seems so, so simple--and it is! This book just puts it all into airplane perspective. If you are a natural pilot, this is a must read. If you stiffly fly by rote from what you were taught and would like to become a natural pilot, this book will help you do that.

Pilots need to know many things. Modern glass panels, navigation, communication, meteorology, regulations, physics... the list is close to endless. But the most important is how to safely and properly fly the plane. It is the first rule. And this book can help your skills with the stick. (and the rudder)

Best book on flying I ever read, period. It is also the only book I ever read that definitely and measurably improved my flying skills. This is so good that I bought several more as Christmas gifts for fellow pilots. Reading this should be mandatory before anyone ever solos an airplane. After you read it and understand it you will be a better pilot in small aircraft.

If you are interested in learning to fly or just interested in learning about flying. This is the book to buy. The writing is clear and fresh even though written over 50 years ago. The simple diagrams helped me understand a very complex subject.My Certified Fight Instructor (CFI) swears by it. That is, when he's not cursing my performance. ;o)Flying Boats & SpiesChina Clipper, a Nick Grant AdventureChina Clipper: The Age of the Great Flying BoatsJeppesen Airway Manual Approach Chart Protector AM621164King Take-off Videos: Jeppesen Chart Review; Enroute, Departures & Arrivals

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Jumat, 01 Februari 2013

Get Free Ebook Cherokee Bows and Arrows: How to Make and Shoot Primitive Bows and ArrowsBy Al Herrin

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Cherokee Bows and Arrows: How to Make and Shoot Primitive Bows and ArrowsBy Al Herrin

Cherokee Bows and Arrows: How to Make and Shoot Primitive Bows and ArrowsBy Al Herrin


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  • Sales Rank: #568380 in Books
  • Brand: Brand: White Bear Pub
  • Published on: 1989-11-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.75" h x 5.75" w x .50" l, 4.10 pounds
  • Binding: Paperback
  • 160 pages
Features
  • cherokee nation
  • native american
  • indian bows and arrows
  • survival bows
  • cherokee history

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